The future(s) of marketing

Abstract

Raises some questions about marketing for discussion by seven senior managers and marketing professionals (these are listed in full in a highlighted box). Discusses the two meanings of marketing as used herein and these are highlighted or italicized as needed in the text.

Citation

Gould, B. (1998), "The future(s) of marketing", The Antidote, Vol. 3 No. 5, pp. 6-8. https://doi.org/10.1108/EUM0000000006563