TY - JOUR AB - Posits that in any business there seems to be three general activities: first, businesses must attract and keep their customers; second, businesses must produce services or goods for their customers; third, businesses must renew production and ways of relating to customers. Concludes that organizations must attract, satisfy and keep customers. VL - 3 IS - 5 SN - 1363-8483 DO - 10.1108/EUM0000000006562 UR - https://doi.org/10.1108/EUM0000000006562 AU - Gould B PY - 1998 Y1 - 1998/01/01 TI - The End of Marketing T2 - The Antidote PB - MCB UP Ltd SP - 4 EP - 5 Y2 - 2024/03/29 ER -