Contends all organizations have to start somewhere and that somewhere is with an idea ‐ one that works ‐ that organizations can only grow and develop if what they provide fulfils a need. Illustrates, with a Figure, the culture web and its various components. Concludes that at the centre of the culture web is something altogether more elusive than strategy ‐ the absolutely unquestioned assumptions that are the ‘taken for granteds’.
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