TY  - JOUR
AB  - With increasing market competition, it is not sufficient for organizations to rely solely on continuous improvement in order to maintain and develop their competitive edge. There is a need to begin a strategic move towards innovation. This paper proposes an integrated approach involving SERVQUAL, Kano’s model, and quality function deployment. The approach aims to help organizations to evaluate customer satisfaction, to guide improvement efforts in strengthening their weak attributes, and to expedite the development of innovative services through the identification of attractive attributes and embedding them into future services. A case study is presented to evaluate the image of Singapore from the Indonesian tourists’ perspective. Several strong and weak attributes of Singapore tourism were identified and analyzed. Strategies to improve the weak attributes were identified.
VL  - 11
IS  - 6
SN  - 0960-4529
DO  - 10.1108/EUM0000000006520
UR  - https://doi.org/10.1108/EUM0000000006520
AU  - Tan Kay C.
AU  - Pawitra Theresia A.
PY  - 2001
Y1  - 2001/01/01
TI  - Integrating SERVQUAL and Kano’s model into QFD for service excellence development
T2  - Managing Service Quality: An International Journal
PB  - MCB UP Ltd
SP  - 418
EP  - 430
Y2  - 2024/09/20
ER  -