Benefits of internal communication

Abstract

Examines both the long‐term effects of the merger on employees and also highlights the impact made by enhanced communications. Investigates the merger of two ‘Fortune 500’ companies engaged in light manufacturing — believing there were strategic advantages to be gained by combining some product lines, sales and distribution functions, plus eliminating redundant staff and facilities in some divisions. Makes good use of figures and highlighted boxes for emphasis and does mention the effect on employees' morale as being a negative one.

Citation

Kippenberger, T. (1998), "Benefits of internal communication", The Antidote, Vol. 3 No. 3, pp. 30-32. https://doi.org/10.1108/EUM0000000006471