Opportunities to innovate: the seven sources
Abstract
Discusses the seven basic sources of opportunities to innovate — only one of which is with regard to inventing something new — as discussed in Peter Drucker's ‘Innovation and Entrepreneurship’ (1994). Lists the seven sources as: the unexpected; incongruities; process need; industry and market structure — all the above symptoms; demographics, changes in perception; and new knowledge — all external. Discusses these in full and leads to certain assumptions and conclusions.
Keywords
Citation
Kippenberger, T. (1997), "Opportunities to innovate: the seven sources", The Antidote, Vol. 2 No. 2, pp. 10-11. https://doi.org/10.1108/EUM0000000006409
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited