The three ‘R’s of growth strategies: radical, rational or robust

Abstract

Argues that, of three different growth strategies revealed in a recent study, only one leads to substantial growth and specifies these three as: radical growth — most admired by the business press; rational growth — sounder than radical growth; robust growth — companies which follow this adhere to four basic principles. Proposes that robust growth is the only one for business to use, as it suggests more longevity than the others do.

Citation

Kippenberger, T. (1997), "The three ‘R’s of growth strategies: radical, rational or robust", The Antidote, Vol. 2 No. 1, pp. 29-30. https://doi.org/10.1108/EUM0000000006406