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The community as stakeholder — 2: corporate giving: a two‐way process or a one‐way street?

The Antidote

ISSN: 1363-8483

Article publication date: 1 August 1996

Abstract

Contends that charities are supported by most organizations — in one way or another — and looks at the UK's Ashridge Management Research Group's study (Action Research commissioned) into how and why companies give to charities. Points out that the research was done by postal questionnaire to the UK's 1,000 largest businesses and a selected sample of 1,000 small‐and‐medium sized enterprises. This gave an (admittedly low) 18% response rate that was supplemented by in‐depth interviews. Catalogues that the responding companies had, in the previous year, donated £18.9 million to charities. Uses an explanatory figure to illustrate the relationship between the degree to which a company becomes involved in the process and the extent to which benefits are gained. Concludes companies have the choice of benefits in their hands but generally leave it to charities to decide how best to spend donations.

Keywords

Citation

Kippenberger, T. (1996), "The community as stakeholder — 2: corporate giving: a two‐way process or a one‐way street?", The Antidote, Vol. 1 No. 2, pp. 24-24. https://doi.org/10.1108/EUM0000000006401

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited