Reviews some of the economic arguments for taking environmental policy development seriously. States that enhancing a positive environmental image, integrating environmental considerations into the corporate strategy, realizing new market opportunities, are all seen as ways for firms to grow their profits. Believes the environmental challenge need not be seen only in terms of costly regulations, but as one that can offer greater opportunities. Concludes that positive aspects of the raised profile of environmental issues are becoming clear, and organizations recognize that it is more sensible and economically better to be ‘green’.
Kippenberger, T. (1996), "The environment as stakeholder: does it make sense to develop a corporate environmental policy?", The Antidote, Vol. 1 No. 2, pp. 21-22. https://doi.org/10.1108/EUM0000000006400
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