The identikit CEO

The Antidote

ISSN: 1363-8483

Publication date: 1 April 1996


Alludes to five leadership styles which are: the strategic approach — the traditional view of a CEO; the human assets approach — they believe strategy formulation is the job of those closest to the markets and the customers; the expertise approach — this identifies the core capabilities leading to success; the box approach — this points to the ‘control box’, procedural, financial and cultural in every company; the change approach — CEO's who concentrate less on where organizations are going, more on how to get there. Proposes that, with 160 CEO's interviewed worldwide, most focus on one or two of the above — the stakes are too high for CEO's not to have to focus on one approach.



Kippenberger, T. (1996), "The identikit CEO", The Antidote, Vol. 1 No. 1, pp. 31-32.

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Copyright © 1996, MCB UP Limited

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