TY - JOUR AB - Investigates how organizations pick which non‐financial measures to use to enable managers to know what requires attention, and what can be ignored for now. Lists out in a table format these essential differences between financial and non‐financial measures. Stresses there are two potential pitfalls: first is the tendency for non‐financial measures to run down with use; and, second, stresses the importance of looking at internally‐generated criteria in the light of external values. Confirms that reiteration of essential differences is a strong reminder of the ease in which non‐financial measures can multiply. VL - 1 IS - 1 SN - 1363-8483 DO - 10.1108/EUM0000000006395 UR - https://doi.org/10.1108/EUM0000000006395 AU - Kippenberger T PY - 1996 Y1 - 1996/01/01 TI - Pitfalls in choosing non‐financial measures T2 - The Antidote PB - MCB UP Ltd SP - 28 EP - 29 Y2 - 2024/04/18 ER -