Looks at classifying service businesses and how this involves three basic service types: professional services; service shops; and mass service, uses a figure by way of explanation. Gives a further breakdown as a guide, going into a deep explanation of the hybrid types, different measures, choice of performance measures, and closing with an update. Uses easy‐to‐follow tables to give further emphasis and guidance. Closes by way of commenting favourably on the model designed for service business.
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