Gives a comparative analysis about the differences between the balanced scorecard and other, more traditional, financial accounting measures, such as ROI and EPS that may give misleading signals. Advocates that the balanced scorecard's advantages — such as giving managers the ability to view performance simultaneously in several areas. Itemizes the four main perspectives as: the customer; the internal; innovation and learning; and financial. Cautions that the four goals and measures must be reflective of the company's specific view of the world and what its own critical success factors must be, though even with these excellent balanced scorecard measures a winning strategy is not guaranteed.
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