Reprises an earlier view by Robert Eccles, that what is important is how a company is doing compared with current competitors and not its past. Deplores short‐termism and the USA's drive for improved quarterly earnings which can mean objectives financially are endangered by short‐term considerations. Concludes that if formulas are kept simple they omit critical measures but that over‐complication may confuse or, worse, enable numbers to be played with.
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