Making decisions in a pleasant climate of opinion

Abstract

Pinpoints that in the mid‐1990s mergers and acquisitions (M&A) were not doing as well as they might, despite much head scratching, research and advice. Documents the massive merger of ASEA and Brown Boveri as an example of a major merger that was agreed very quickly, amid secrecy, using very few external experts, and producing excellent results.

Citation

Gould, B. (1998), "Making decisions in a pleasant climate of opinion", The Antidote, Vol. 3 No. 3, pp. 4-5. https://doi.org/10.1108/EUM0000000006380