The BMW acquisition of Rover

Abstract

Spotlights car manufacturer BMW and how its product range was stretched to meet modern demands. Looks at how BMW took over Rover and the benefits of the acquisition which, primarily, made BMW the largest ‘specialist’ car‐making group in the world. Concludes that the speed of the deal limited BMW's ability to perform due diligence, although confidence remains high.

Citation

Gould, B. (1998), "The BMW acquisition of Rover", The Antidote, Vol. 3 No. 2, pp. 37-38. https://doi.org/10.1108/EUM0000000006379