To read the full version of this content please select one of the options below:

The BMW acquisition of Rover

The Antidote

ISSN: 1363-8483

Article publication date: 1 March 1998

Downloads
2599

Abstract

Spotlights car manufacturer BMW and how its product range was stretched to meet modern demands. Looks at how BMW took over Rover and the benefits of the acquisition which, primarily, made BMW the largest ‘specialist’ car‐making group in the world. Concludes that the speed of the deal limited BMW's ability to perform due diligence, although confidence remains high.

Keywords

Citation

Gould, B. (1998), "The BMW acquisition of Rover", The Antidote, Vol. 3 No. 2, pp. 37-38. https://doi.org/10.1108/EUM0000000006379

Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited