Maintains that, for many companies being socially responsible is a good thing, which can also serve corporate self‐interest. Reckons that the absence of empirical links between a company acting in a responsible way and its bottom‐line profits could mean an argument that social responsibility is irrelevant for corporate performance. Posits that five dimensions of a corporate strategy (integral to future success) can be also related to social responsibility policies and programmes that are: centrality, specificity, productivity, voluntarism and visibility — which lead to value creation and the benefits which the firm expects to receive.
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