TY - JOUR AB - Endeavours to show that human resource managers (HRM) should be involved in business strategy and should be more ‘business‐oriented’. Acknowledges that there is a tendency to see HRM in just two forms ‐ the ‘hard line’ and the ‘soft’ approach — the first built around the belief that HRM exists to serve strategic business needs, and the second emphasizing people are a resource unlike any other. Discusses a model that is contained within the article listing out the short‐term (annual) goals (4), and also the longer‐term (7). Intimates this gives companies a real paradox and that flexibility can be obtained ‐ but only by breaking the psychological contract crucial to retaining key skills. VL - 1 IS - 1 SN - 1363-8483 DO - 10.1108/EUM0000000006309 UR - https://doi.org/10.1108/EUM0000000006309 AU - Kippenberger T PY - 1996 Y1 - 1996/01/01 TI - The missing link: human resources and business strategy T2 - The Antidote PB - MCB UP Ltd SP - 33 EP - 34 Y2 - 2024/04/25 ER -