TY  - JOUR
AB  - Suggests that globalization is a myth and does not exist in terms of a single world market with free trade. States that instead business is triad‐based, with companies operating on a regional level rather than global. Concludes that due to government regulation of the service sectors, which limits free market movement, businesses need to think local and act regional and forget globalization.
VL  - 18
IS  - 6
SN  - 0265-1335
DO  - 10.1108/EUM0000000006300
UR  - https://doi.org/10.1108/EUM0000000006300
AU  - Rugman Alan M.
PY  - 2001
Y1  - 2001/01/01
TI  - VIEWPOINT: The myth of global strategy
T2  - International Marketing Review
PB  - MCB UP Ltd
SP  - 583
EP  - 588
Y2  - 2024/04/25
ER  -