Online relationships and the consumer’s right to privacy

Abstract

With the astounding growth of the Internet, the potential threats to consumer privacy have grown exponentially. Much of the threat lies hidden beneath the view of the average consumer. Information technology makes collecting potentially sensitive information automatic and unseen. Indeed, it is the job of marketers to collect salient information to ensure refining products and services to foster consumer satisfaction. The paper explores the issues surrounding the protection of consumer privacy and delineates a means by which the interests of both consumers and the organizations that serve them can be enhanced while protecting consumer privacy.

Citation

Franzak, F., Pitta, D. and Fritsche, S. (2001), "Online relationships and the consumer’s right to privacy", Journal of Consumer Marketing, Vol. 18 No. 7, pp. 631-642. https://doi.org/10.1108/EUM0000000006256