TY  - JOUR
AB  - Subjects the assumptions and prescriptions of the “integration” literature to critical scrutiny. Teases out the distinctive basis of its appeal compared with earlier communication management literature. Finds that, although perhaps not entirely new, issues of “integration” have because of social, market and technological developments become more salient and significant than before. Also illuminates the dark side of this project by drawing attention to uncritical acceptance of “integration” as a panacea for communication management in the twenty‐first century.
VL  - 19
IS  - 6
SN  - 0263-4503
DO  - 10.1108/EUM0000000006110
UR  - https://doi.org/10.1108/EUM0000000006110
AU  - Cornelissen Joep P.
AU  - Lock Andrew R.
PY  - 2001
Y1  - 2001/01/01
TI  - The appeal of integration: managing communications in modern organisations
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 425
EP  - 431
Y2  - 2024/04/23
ER  -