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Selling drugs online: distribution‐related legal/regulatory issues

Judith W. Spain (Eastern Kentucky University, Richmond, Kentucky, USA)
Carolyn F. Siegel (Eastern Kentucky University, Richmond, Kentucky, USA)
Rosemary P. Ramsey (Cleveland State University, Cleveland, Ohio, USA)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 August 2001

3603

Abstract

The online distribution of prescription‐only pharmaceutical products raises serious legal and regulatory issues, including how governments, agencies, or organizations will regulate and monitor such activities, particularly when the distributors are offshore Web sites. This paper discusses the current regulatory environment for marketing prescription‐only drugs online and distributing them across national borders, along with product liability issues. Four hypothetical scenarios focus on key legal and regulatory issues.

Keywords

Citation

Spain, J.W., Siegel, C.F. and Ramsey, R.P. (2001), "Selling drugs online: distribution‐related legal/regulatory issues", International Marketing Review, Vol. 18 No. 4, pp. 432-449. https://doi.org/10.1108/EUM0000000005935

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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