Corporate communication: a powerful tool for stating corporate missions

Abstract

This paper analyzes some of the issues regarding the belief that a company’s values are encapsulated in its corporate philosophy and that conveying these values is what corporate communication is all about. It draws upon the results of a 1997 survey, by the author, of 76 representative Japanese global enterprises on the current state of their overseas business.

Citation

Yamauchi, K. (2001), "Corporate communication: a powerful tool for stating corporate missions", Corporate Communications: An International Journal, Vol. 6 No. 3, pp. 131-137. https://doi.org/10.1108/EUM0000000005736