Market orientation at the beginning of a new millennium
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 August 2001
Abstract
Contrasts traditional market‐oriented behaviors with “second generation” market‐oriented behaviors. Argues that, in order to sustain competitive advantage, businesses must practice second generation behaviors.
Keywords
Citation
Slater, S.F. (2001), "Market orientation at the beginning of a new millennium", Managing Service Quality: An International Journal, Vol. 11 No. 4, pp. 230-233. https://doi.org/10.1108/EUM0000000005609
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited