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Market orientation at the beginning of a new millennium

Stanley F. Slater (Stanley F. Slater is Professor of Business Administration, University of Washington, Bothell, Washington, USA.)

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 August 2001

Abstract

Contrasts traditional market‐oriented behaviors with “second generation” market‐oriented behaviors. Argues that, in order to sustain competitive advantage, businesses must practice second generation behaviors.

Keywords

Citation

Slater, S.F. (2001), "Market orientation at the beginning of a new millennium", Managing Service Quality: An International Journal, Vol. 11 No. 4, pp. 230-233. https://doi.org/10.1108/EUM0000000005609

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited