European retailing in e‐transition? An empirical evaluation of Web‐based retailing – indications from Austria
International Journal of Physical Distribution & Logistics Management
ISSN: 0960-0035
Article publication date: 1 August 2001
Abstract
The management of electronic retail channels is not limited to virtual companies only. Also store‐based (stationary) retailers are expected to set up electronic distribution channels. This paper discusses the occurrence of such channels from a European perspective. The authors introduce a Web‐scan framework to analyze the nature of Web offerings and thelogistical elements of e‐tailing. The application of this structure showed that store‐based retailers have already invested in Web‐based activities, mainly for information and/or communication issues. The set‐up of strong electronic channels of distribution is still in an early phase.
Keywords
Citation
Kotzab, H. and Madlberger, M. (2001), "European retailing in e‐transition? An empirical evaluation of Web‐based retailing – indications from Austria", International Journal of Physical Distribution & Logistics Management, Vol. 31 No. 6, pp. 440-462. https://doi.org/10.1108/EUM0000000005590
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited