TY  - JOUR
AB  - Given the focus of the special issue, the present paper combines both the academic and the practitioner perspectives to highlight several issues and emerging trends that will shape the role of marketing research in the new millennium. These include a redefinition of the marketing researcher, the on‐going nature of marketing research, qualitative research, quantitative research, international marketing research, Internet marketing research, and ethical issues in marketing research.
VL  - 19
IS  - 4
SN  - 0263-4503
DO  - 10.1108/EUM0000000005560
UR  - https://doi.org/10.1108/EUM0000000005560
AU  - Malhotra Naresh K.
AU  - Peterson Mark
PY  - 2001
Y1  - 2001/01/01
TI  - Marketing research in the new millennium: emerging issues and trends
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 216
EP  - 232
Y2  - 2024/04/19
ER  -