TY  - JOUR
AB  - The current Asian crisis has created awareness among Australian companies of the need to reassess their marketing strategy with the goal of becoming more competitive in the market place. This study looks at strategy development among companies with the view of providing insight into the development process. A sample of 850 companies were contacted and 216 useable questionnaires were analysed (response rate of21.4 per cent). Key findings and strategic implications are discussed .
VL  - 13
IS  - 4
SN  - 0955-534X
DO  - 10.1108/EUM0000000005538
UR  - https://doi.org/10.1108/EUM0000000005538
AU  - Joseph Mathew
AU  - Joseph Beatriz
AU  - Poon Simpson
AU  - Brookbank Roger
PY  - 2001
Y1  - 2001/01/01
TI  - Strategic marketing processes of Australian companies:a preliminary investigation
T2  - European Business Review
PB  - MCB UP Ltd
SP  - 234
EP  - 240
Y2  - 2024/04/26
ER  -