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Consumer privacy rights: CPR and the age of the Internet

Prema Nakra (Associate Professor of Marketing, MARIST College, School of Management, New York, USA)

Management Decision

ISSN: 0025-1747

Article publication date: 1 May 2001

2989

Abstract

In recent months several high‐profile breaches of consumer privacy have raised public concern about data gathering on the Web. The issue of privacy has led to lawsuits by consumers and consumer advocacy groups and investigations by government regulations. As businesses wrestle with the question of where to draw the line when it comes to collecting and using customer information, they continue to invest in new technologies to gather and analyze customer data to improve their marketing effectiveness. This paper will address the issue of consumer privacy rights and make recommendations for various stakeholders to assure consumer privacy rights in the age of the Internet.

Keywords

Citation

Nakra, P. (2001), "Consumer privacy rights: CPR and the age of the Internet", Management Decision, Vol. 39 No. 4, pp. 272-279. https://doi.org/10.1108/EUM0000000005462

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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