To read the full version of this content please select one of the options below:

An overview of strategic alliances

Dean Elmuti (Lumpkin College of Business and Applied Sciences, Eastern Illinois University, Charleston, Illinois, USA)
Yunus Kathawala (Lumpkin College of Business and Applied Sciences, Eastern Illinois University, Charleston, Illinois, USA)

Management Decision

ISSN: 0025-1747

Article publication date: 1 April 2001

Abstract

Strategic alliances can be effective ways to diffuse new technologies rapidly, to enter a new market, to bypass governmental restrictions expeditiously, and to learn quickly from the leading firms in a given field. However, strategic alliances are not simple or easy to create, develop, and support. Strategic alliances projects often fail because of tactical errors made by management. By using a well managed strategic alliances agreement, companies can gain in markets that would otherwise be uneconomical. Considerable time and energy must be put forth by all involved in order to create a successful alliance. It is essential that corporations enter into strategic alliances arrangements with a comprehensive plan outlining detailed expectations, requirements, and expected benefits.

Keywords

Citation

Elmuti, D. and Kathawala, Y. (2001), "An overview of strategic alliances", Management Decision, Vol. 39 No. 3, pp. 205-218. https://doi.org/10.1108/EUM0000000005452

Publisher

:

MCB UP Ltd

Copyright © 2001, MCB UP Limited