The purpose of this article is to extend and reinforce previous research intended to demonstrate that a process model of decision making is conducive to strategic decision success. Using a strategic decision matrix with a two‐dimensional focus, 16 high‐visibility strategic decisions from different corporations in the 1990s are evaluated and classified to support the hypothesis that a formal decision‐making process is conducive to successful strategic decision outcomes. The results of this evaluation clearly indicate that, in the absence of a managerial decision‐making process, successful outcomes are unlikely to materialize. Conversely, although a process‐oriented approach to strategic choice affords no guarantee of a successful outcome, the likelihood of this occurrence tends to increase with this approach. This revisiting of strategic decision success confirms earlier research in this critical area. Hopefully, it will elicit subsequent research of a similar nature.
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