Suggests that, for managers, crises are not attractive as they cost money, damage careers, threaten livelihoods and sometimes actually take lives. States risk is the precursor of crisis or, put another way, behind crisis lies a wrongly identified risk assessment. Looks at how the world has changed with regard to risk containment. Concludes that, even with a much superior modern application, unexpected and unpleasant, surprises remain high, opportunity‐wise.
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