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“Glocalization” of business activities: a “glocal strategy” approach

Göran Svensson (School of Management and Economics, Växjö University and School of Economics and Comercial Law, Göteborg University, Sweden)

Management Decision

ISSN: 0025-1747

Article publication date: 1 February 2001



The topic of this article provides a discussion on the importance of well‐defined concepts and approaches used by scholars and by practitioners in various contexts. It is troublesome when the use of a concept or an approach is ambiguous and confusing. The discussion focuses on, and is exemplified through, the globalization of business activities and the term “global strategy”. The widespread use of popular jargon cannot cover the fact that a genuine or true global strategy approach appears to be a managerial utopia. The terms “glocal strategy” and the “glocalization” of business activities are introduced to enhance the accuracy of the present usage by scholars and by practitioners of the term global strategy and the phenomenon often described as the globalization of business activities.



Svensson, G. (2001), "“Glocalization” of business activities: a “glocal strategy” approach", Management Decision, Vol. 39 No. 1, pp. 6-18.




Copyright © 2001, MCB UP Limited

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