To read the full version of this content please select one of the options below:

Holding on to your customers

The Antidote

ISSN: 1363-8483

Article publication date: 1 September 2000

Abstract

Declares that the Internet has changed how companies impart information to potential customers, as companies can now reach large numbers of people with lots of information designed individually for them. Looks at competing on reach, relationship and richness. Confirms the clear message to suppliers is to retain control of the purchase decision. Concludes conventional wisdom about the Internet is dating even as it reaches print!

Keywords

Citation

Kippenberger, T. (2000), "Holding on to your customers", The Antidote, Vol. 5 No. 5, pp. 21-23. https://doi.org/10.1108/EUM0000000005385

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited