Investigates risk and the difference e‐commerce has had on global markets and, in particular, how Western experts managed to get wrong the prospects for the future with regard to banks in Russia and Indonesia. Posits that analysing risk can be done in four different ways: identifying risk factors; evaluating likelihood and effect; prioritizing and budgeting; and planning. Uses two case studies for extra emphasis – BT‐UK versus Vodafone; and Eurasia Mining plc (UK), operating in Russia and gives good advice in the aftermath of these. Closes in stating that risk‐seeking is a factor of modern operational risk and it is a recipe for disaster.
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