Communication apprehension in UK and Spanish business and accounting students
Article publication date: 1 March 2000
Distinguishes between communication apprehension (CA), the fear of actually communicating, and communication development, the ability to maintain and improve performance as a communicator. Indicates that CA needs to be addressed before progress can be made in developing the communication skills of graduates to which employers attach considerable importance. Reports the results of a study comparing levels of CA amongst business and accounting students in the UK and Spain, which confirm the high levels of CA found in North American students but also indicate differences which may be due to cultural and other factors. Considers implications of findings for curriculum design and staff development.
Hassall, T., Joyce, J., Ottewill, R., Arquero, J. and Donoso, J. (2000), "Communication apprehension in UK and Spanish business and accounting students", Education + Training, Vol. 42 No. 2, pp. 93-100. https://doi.org/10.1108/EUM0000000005351
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