TY  - JOUR
AB  - That the business of vote winning is essentially a marketing problem is illustrated, and how knowledge of consumer behaviour can be interrelated with the principles of persuasion and thus utilised in the formulation of political marketing strategies is highlighted.
VL  - 22
IS  - 9
SN  - 0309-0566
DO  - 10.1108/EUM0000000005299
UR  - https://doi.org/10.1108/EUM0000000005299
AU  - Reid David M.
PY  - 1988
Y1  - 1988/01/01
TI  - Marketing the Political Product
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 34
EP  - 47
Y2  - 2024/04/25
ER  -