Pharmaceutical Advertisement in the 17th and 18th Centuries

Abstract

Health of humans made pharmaceutical products essential in efforts either to cure or alleviate pain, or to remove disfiguring blemishes. It is doubtful if the public was sceptical — it was certainly eager to buy! The claims made for preparations and the ways of reaching the consumers necessitated various forms of advertising which reveal some of the attitudes and ideas current in British society in the 17th and 18th centuries. Much surviving evidence has come from the press and other publications, although other media were used too.

Citation

Burnby, J. (1988), "Pharmaceutical Advertisement in the 17th and 18th Centuries", European Journal of Marketing, Vol. 22 No. 4, pp. 24-40. https://doi.org/10.1108/EUM0000000005279