A Study of Diffusion of Innovations in Respect of the High Speed Train
G.A. Lancaster
(The Polytechnic, Huddersfield, UK)
C.T. Taylor
(Newcastle‐upon‐Tyne Polytechnic, UK)
388
Abstract
A transport innovation has been examined through canvassing opinion from a large sample of long distance travellers. The findings proved that there was no evidence to support adopter categories in respect of the high speed train. Respondents rated the attribute “relative advantage” as being extremely relevant, whilst “trialability”, “compatibility”, “observability” and “complexity” were not particularly relevant.
Keywords
Citation
Lancaster, G.A. and Taylor, C.T. (1988), "A Study of Diffusion of Innovations in Respect of the High Speed Train", European Journal of Marketing, Vol. 22 No. 3, pp. 21-47. https://doi.org/10.1108/EUM0000000005275
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited