An Examination of the Relative Impact of Growth Strategies on Profit Performance
J. Joseph Cronin Jr.
(Florida State University, USA)
Thomas J. Page Jr.
(Michigan State University, USA)
496
Abstract
This article investigates the relative impact which marketing growth strategies have on profit performance as opposed to strategic debt utilisation, asset management, and margin management. A structural equation approach is used to assess which areas deserve the greatest attention in the process of making strategic decisions. Implications for management and future research are offered.
Keywords
Citation
Cronin, J.J. and Page, T.J. (1988), "An Examination of the Relative Impact of Growth Strategies on Profit Performance", European Journal of Marketing, Vol. 22 No. 1, pp. 57-68. https://doi.org/10.1108/EUM0000000005268
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited