Perceptions of Brazilian and Foreign Technology

Abstract

The images of Brazilian and foreign technology in the Brazilian chemical polymer industry were found to be very different. Foreign technology was generally seen as being superior technologically and the Brazilian technology as being better adapted to the national markets, raw materials and labour skills. Executives from multinational firms had much more positive views of foreign technology than did those from Brazilian national companies. The implications for both suppliers of foreign technology and the Brazilian Government are examined.

Citation

Christensen, C.H. and da Rocha, A. (1988), "Perceptions of Brazilian and Foreign Technology", European Journal of Marketing, Vol. 22 No. 1, pp. 5-16. https://doi.org/10.1108/EUM0000000005263