TY  - JOUR
AB  - Describes a controlled marketing experiment carried out in Ireland designed to test consumer reaction to price and display changes. Uses a branded aerosol air freshner as an example product line and involves eight supermarkets in the Dublin area. Suggests from the results, that display is an important factor in the sale of products, but reduction in price suprisingly reduces unit sales and revenue.
VL  - 2
IS  - 2
SN  - 0309-0566
DO  - 10.1108/EUM0000000005250
UR  - https://doi.org/10.1108/EUM0000000005250
AU  - Cunningham Antony C.
AU  - O’Connor Norman J.
PY  - 1968
Y1  - 1968/01/01
TI  - Consumer reaction to retail price and display changes
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 147
EP  - 149
Y2  - 2024/04/23
ER  -