Marketing to children

John Morley (University of Nottingham, Nottingham, UK)

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 February 1968

Abstract

Suggests that children are now an important consumer group considering the climate of ever‐increasing child‐orientation. Describes the available information in child consumption, purchasing, incomes and influences, and reviews the marketing implications in terms of strategy, research and advertising.

Keywords

Citation

Morley, J. (1968), "Marketing to children ", European Journal of Marketing, Vol. 2 No. 2, pp. 139-146. https://doi.org/10.1108/EUM0000000005249

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Publisher

:

MCB UP Ltd

Copyright © 1968, MCB UP Limited

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