TY - JOUR AB - Examines Britain's export intelligence, starting with Board of Trade's evaluation of the world market for a new product. Questions the Board of Trade's split in responsibility between its home duties and those of the diplomatic service aboard and the effect this has on interpretation of results. Suggests that a single authority to promote exports is essential, as too a proper career structure to promote efficient advisory services. VL - 2 IS - 2 SN - 0309-0566 DO - 10.1108/EUM0000000005247 UR - https://doi.org/10.1108/EUM0000000005247 AU - Lawrence Raymond PY - 1968 Y1 - 1968/01/01 TI - Government aid to Britain's export drive T2 - European Journal of Marketing PB - MCB UP Ltd SP - 118 EP - 130 Y2 - 2024/03/28 ER -