American buying houses in Britain

Martin Salkud (Foote, Cone & Belding Ltd, UK)

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 February 1968

Abstract

Reports the findings of an investigation designed to discover how US organizations buying houses for US departmental stores operate. Investigates the perceptions of the US executive of British exporting in this area. Suggests that lessons can be learned in this area of exporting which can be applied elsewhere in other marketing areas.

Keywords

Citation

Salkud, M. (1968), "American buying houses in Britain", European Journal of Marketing, Vol. 2 No. 2, pp. 110-117. https://doi.org/10.1108/EUM0000000005246

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Publisher

:

MCB UP Ltd

Copyright © 1968, MCB UP Limited

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