TY  - JOUR
AB  - Argues that the best way of maximizing sales is not by employing commission agents as is traditionally the case. Presents the disadvantages of such a system which are centred on the nature of the agent/principal relationship which can produce conflicting aims. Concludes that the use of a sales promoter might be a better alternative.
VL  - 2
IS  - 2
SN  - 0309-0566
DO  - 10.1108/EUM0000000005245
UR  - https://doi.org/10.1108/EUM0000000005245
AU  - Forbes Malcolm
PY  - 1968
Y1  - 1968/01/01
TI  - Critique of the system of commission agents in the export trade to Latin America
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 101
EP  - 109
Y2  - 2024/04/23
ER  -