TY  - JOUR
AB  - Surveys nine relatively new exporters with a view to defining their motivation and characteristics in relation to their first export orders. Suggests that the characteristics of these innovators/initiators of exporting are similar to those of innovators in other situations. Reveals that those who are likely to start exporting are those who have little loyalty to the UK marketing area. Underlines the importance of change agents in initiating the innovation.
VL  - 2
IS  - 2
SN  - 0309-0566
DO  - 10.1108/EUM0000000005244
UR  - https://doi.org/10.1108/EUM0000000005244
AU  - Simmonds Kenneth
AU  - Smith Helen
PY  - 1968
Y1  - 1968/01/01
TI  - The first export order: a marketing innovation
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 93
EP  - 100
Y2  - 2024/05/12
ER  -