Coupon trading and cigarette smoking: a comment on the government's decision to limit coupon trading

Abstract

Investigates the effect of coupon trading on the overall level of cigarette consumption. Reveals that there seems to be no correlation between the expansion of coupon brands and total cigarette smoking but merely a change of pattern in brand preferences. Suggests that the government's intentions of prohibiting coupon schemes as a means of achieving a reduction in cigarette smoking can be regarded as irrelevant in the light of these findings.

Citation

Pass, C.L. (1968), "Coupon trading and cigarette smoking: a comment on the government's decision to limit coupon trading", European Journal of Marketing, Vol. 2 No. 1, pp. 46-51. https://doi.org/10.1108/EUM0000000005243