The Newcastle meat marketing research programme

Abstract

Determines this research programme was planned against a background of argument and counter‐argument, largely unsubstantiated, which was being voiced about the sale of animals from farms for meat, their slaughter, and the distribution of meat to the consumer through wholesalers and retailers – nevertheless certain clearly perceptible developments and trends emerge. Discusses the fact that consumer tastes are changing in favour of convenience foods and how this was expected to have an effect on consumption of meat, with more steaks, chops, stewing meat and mince required, and reduced demand for the traditional roast. Concludes the gradual reduction in the number of retail butchers shops can be expected to continue, as the housewife becomes more accustomed to buying pre‐packaged meat from self‐service displays.

Citation

Carpenter, E.M. (1967), "The Newcastle meat marketing research programme", European Journal of Marketing, Vol. 1 No. 2, pp. 1-9. https://doi.org/10.1108/EUM0000000005231