Institutional influence in air passenger routeing decisions

Abstract

Describes the results of a survey conducted by the University of Bradford Management Centre on behalf of KLM Royal Dutch Airlines. Deals with the route decisions of air‐transit passengers, attempting to determine the relative importance of a wide range of factors. Reports on an investigation of route decisions by a sample of passengers of Leeds‐Bradford Airport in the UK. Discusses comparative perceptions regarding other airports, primarily Schiphol (Amsterdam) and Heathrow (London). Concludes that most air‐transit passengers are interested in reaching their destination as quickly as possible after that time at which they personally wish to leave.

Citation

Midgley, D. and Wills, G. (1969), "Institutional influence in air passenger routeing decisions", European Journal of Marketing, Vol. 3 No. 4, pp. 259-266. https://doi.org/10.1108/EUM0000000005225